Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

Diehard "fridge cig" fans know that nothing hits like a Diet Coke. But, if Diet Pepsi's more your style, then we've found just the affordable swap your weekly grocery bill has been craving. Tasting ...

As younger drinkers shun traditional soda brands for gut-friendly alternatives, PepsiCo is hoping to lure them back with its iconic cola flavor.Related video above: Costco shifts from Pepsi to ...