New year, new Diet Coke! The brand is kicking off 2018 with a new can design and four new flavors, Coca-Cola announced Wednesday. The new design maintains the brand's iconic silver background but ...
Coca-Cola is bringing back a beloved Diet Coke flavor for good. In June, Coca-Cola announced the return of its Diet Coke Cherry, sold in a vintage-styled packaging. However, the flavor was only ...
Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...
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