How to make a synthetic wig look real 🤍💇‍♀️ Start by reducing shine with a little dry shampoo, then make sure the wig is ...

We’re kicking off our new Drag Queen Style Guide with our #WigWednesday feature article, where we will be bringing you some of the best tips, tricks and techniques in drag queen wig styling every ...

When Leah J. Loukas, the storied wig designer behind countless Broadway productions, answers my Zoom call from her studio, it looks as if she’s sitting smack dab in the middle of a Sally’s Beauty ...

Wigs are definitely having a moment right now and, NGL, I’m not sure why it hasn't happen sooner. Think about it: Wigs are so damn versatile. Depending on the type of wig you choose, you can cut it, ...