We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

In the not too distant past, pharma lagged behind consumer advertising’s ability to churn out cutting-edge creativity. Weighed down by the regulatory, safety and compliance aspects that are par for ...

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and chicken chain competition for Gen Z.

Well, would you look at that—the FDA finally found its spine. After years of letting Big Pharma run wild with glossy ads, tear-jerking background music, and actors frolicking through meadows while ...

The surreal world of TV pharmaceutical ads, where people with terrible diseases tend to be young, beautiful and living life to the fullest—sometimes with animated monsters—has been parodied on late ...

Pharmaceutical advertising serves as a vital source of health information that translates directly into lifesaving action. The Health and Human Services Secretary Robert F. Kennedy Jr. has said that ...

Please provide your email address to receive an email when new articles are posted on . The FDA said it will send letters to pharmaceutical companies asking for the removal of “misleading” drug ads.

Amid rapidly evolving media consumption habits and a federal push to limit direct-to-consumer drug advertising, pharma companies in 2026 and beyond are on track to continue their migration away from ...

Dr. Makary is the commissioner of the Food and Drug Administration. Before joining the F.D.A., he was a surgeon at Johns Hopkins University School of Medicine. American drug advertisements are filled ...

BENSENVILLE, ILLINOIS - SEPTEMBER 10: Flanked by U.S. Attorney General Pam Bondi (rear), and FDA Commissioner Marty Makary (R), Secretary of Health and Human Services Robert F. Kennedy Jr. speaks to ...