Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

Ready for 2026? Political advertisers certainly are. Not only did political ad spending top $12 billion last year (a new record), with total marketing estimates exceeding $18 billion (another record), ...

People aren’t posting as much anymore, there are too many adds, it’s been taken over by influencers, it’s become toxic, there’s too much misinformation, there are too many bots… the list of gripes ...