Master coach instructor, creator of Metacognitive Programming, a coaching and therapeutic technique. Founder and CEO of IMCP. Regardless of the field they aspire to change, big ideas usually come from ...
You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...
There is no hotter topic in marketing right now than artificial intelligence (AI) and specifically, ChatGPT. At a recent digital marketing conference I attended, the topic came up repeatedly in ...
No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is ...
Content marketing for law firms is hard. Unfortunately, fun, exciting, and engaging aren’t usually the first words people use to describe content in the legal industry. The content that most law firms ...
Answer: Creating a marketing budget is an essential step in any successful marketing plan. It allows you to allocate resources and set realistic goals for your marketing efforts. To create an ...
Rob Freedman is the head of growth marketing at Zuper. Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary ...
Factor Communications, explores whether marketers create demand or uncover desires already waiting to be expressed ...
PeakMade’s Happy Place Campaign leveraged feedback from students and resulted in a record lease-up for 2023. Image courtesy of PeakMade Real Estate An eye-catching property can be a very beneficial ...
This is the 12th installment in a Financial Planning series by Chief Correspondent Tobias Salinger on how to build a successful RIA. See the previous stories here, or find them by following Salinger ...
Mallary McKinney shares her retail-inspired marketing strategy and discusses the importance of creating a strong brand promise. Mallary McKinney leads UnityPoint Health's enterprise-wide marketing ...
YOUNGSTOWN — City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his ...