This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

A Co Antrim woman has opened up on creating her own fashion brand alongside her lifelong friend. 29-year-old Olivia Biesty launched 'The Sixth Language' with her friend Kaitlyn Sweeney. Olivia ...

If a tree falls in a forest and no one is around to hear it, does it make a sound? If a company launches a product and no one is around to see it… Marketers, like philosophers, are burdened with the ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...