Get ready to finally showcase your inner darkness as Liquid Death is teaming up with e.l.f (eyes lips face). Your favorite canned water company has been dishing out some pretty wild collaborations ...

Need to get your corpse paint fix, but missed seeing Devil Master live and didn’t pick any up from their merch table? You’re in luck! Affordable cosmetics line E.L.F. is teaming up with metal water ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Katherine Tangalakis-Lippert Every time Katherine publishes a story, you’ll get an alert ...

Look. We know. Big companies have been using subcultural fashion to market consumer goods since before any of us were born. Also, Norwegian black metal, with its extreme backstories and its ...

E.l.f. Cosmetics and Liquid Death are joining forces on a five-piece, black-metal-inspired makeup vault. E.l.f. Cosmetics and Liquid Death are joining forces on a five-piece, black-metal-inspired ...