The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the ...

Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual ...

A consortium of companies across the advertising ecosystem today announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising ...

Today’s contextual solutions no longer stop at matching ads to keywords on a page. They combine signals about what people are ...

With the deprecation of third-party cookies on the horizon, contextual advertising is experiencing something of a resurgence, allowing advertisers to target consumers effectively without compromising ...

VIENNA—Bitmovin said it has launched its AI Contextual Advertising solution, combining the company’s playback and encoding offerings to provide hyper-personal advertisements for audiences based on ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

Hearst Magazines has expanded its partnership with Chicory, a contextual commerce advertising platform, to help visitors to its site cook their favorite recipes. Chicory now powers contextual commerce ...

Martech company Epsilon will use Comscore’s Proximic contextual targeting tools to create performance-based, personalized digital media campaigns, the companies announced. Using Proximic’s natural ...

A major turn in online advertising was marked by the idea that “content is king,” coined by Bill Gates in 1996 in an essay that bore the phrase as its title. After almost three decades, we have ...