Unlike clinical-grade stimulators that require medical supervision or invasive procedures, Pulsetto is positioned within the ...

Everywhere you look, ads are looking back at you. In Mexico, digital billboards advertising political candidates are equipped with cameras that capture the facial expressions of onlookers and analyze ...

Smart Eye, a provider of behavior insight solutions, has acquired iMotions Global, creators of a software platform that collects and analyzes data from biometric sensors. The combination will create a ...

NEW YORK, March 31, 2021 /PRNewswire/ — Vesta, the leader in Community Powered Marketing, announced the launch of their new Applied Consumer Neuroscience suite of tools to seamlessly deliver deeper ...

Research into dietary preferences and novel releases by food-focused neuroscience companies are helping to expand and shape consumers’ food experiences based on their specific preferences. “We are in ...

Tis the season for spending for many. Even well before the December holidays, an estimated 197 million people shopped from Black Friday to Cyber Monday, according to the National Retailer Federation.

If there is one slightly silver lining that has come out of this pandemic, it is that the market research industry has experienced a renaissance of sorts. The business ecosystem, like its consumer ...

Studying consumers’ brains can reveal hidden preferences and predict buying behaviour. But how exactly can this knowledge transform the way companies design products and engage with customers? In this ...