The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

Why more consumers prefer AI-enhanced shopping - and still expect the human touch ...

In a consumer economy where affinity groups are increasingly discrete and harder to target efficiently, and machine learning is tapping into the power of each shopper’s data, the retail industry faces ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

Sustainability is a global buzzword and is defined as avoiding the depletion of natural resources to maintain an ecological balance. Sustainability in a brand’s supply chain represents efforts to ...

Opinions expressed by Entrepreneur contributors are their own. Brand leaders have to focus on strategic decision-making and improving customer experience, especially as the world is going through ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

ConsumerAffairs gives consumers the opportunity to write reviews for everything from insurance companies to cell phone providers and clothing stores. But what effect do these reviews have on others ...

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