Strategic communication represents how a business organization intentionally develops messages and targets them to audiences. A communication plan can help a small business organization achieve its ...

Nonprofit mergers can be messy. Staff members often object to uniting fully with another group; board members may be reluctant, too. Even outside supporters might protest a merger, especially when ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...

With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

The development of a comprehensive communication strategy and plan is most effective when it adheres to proven principles and is designed to proactively address key stakeholders and their concerns.

Leaders in many different industries are well-aware of how critical employee engagement is for a company's success. Engaging employees isn't a natural skill, however. Leaders who are interested in ...

Whether it’s a cyberattack, misinformation caused by AI, executive misbehavior, or a high-profile trial, crises are not a matter of “if” but “when.” And when they happen, leaders must step in and ...

CISOs should take the lead to develop a post-cyberattack communications plan that accurately informs stakeholders and instills confidence in their organizations' response. Responses to recent cyber ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...