Coloring your hair at home can be a game-changer, saving you time, money, and even your sanity. But when stubborn grays, dry strands or a DIY dye disaster strike, it can leave you second-guessing your ...

In this honest hair coloring tutorial, I revisit my experience with temporary hair color wax to correct my previous hair dye ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

Whether you’re on a budget or don’t have time to sit in the hair salon, sometimes dyeing your hair at home is your best ...

Coloring your hair at home is about to get a lot easier thanks to L'Oréal's new Colorsonic device. Resembling a curling iron with a brush head at the end, the Colorsonic uses cartridges to dispense ...

Naturalistas are often hesitant to alter their hair color for fear that the processing will ruin their curl pattern or leave tresses dry, brittle and/or damaged. Your hair journey doesn’t have to end ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...