People's perception of color changes depending on the season, new research suggests. In particular, people see yellow differently on a grey day in the middle of winter, compared with how they see it ...

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

A project to improve data visualization ended up overturning a century-old model of color space that underpins industry standards for color everywhere from digital displays to paint. The opportunity ...

The world might seem a little grayer than usual when we're down in the dumps and we often talk about 'feeling blue' -- new research suggests that the associations we make between emotion and color go ...

Color perception is an ancient and active philosophical problem. It’s an instance of the wider category of sensory perception, but since the color spectrum fits on a single line (unlike, say, touch ...

Rearing experimental animals under special illumination, researchers have found new evidence that early visual experience is indispensable for the development of normal color perception. Rearing ...

Bevil Conway, an artist and neuroscience researcher at the National Institutes of Health, is crazy about color. He particularly loves watercolors made by the company Holbein. “They have really nice ...

Technology used by UC Berkeley researchers to see a new color may allow for development of new ways to see and research eye diseases. The machine, dubbed Oz, was previously used to shoot lasers into ...

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...