Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the Super Bowl next ...

PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI ® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

Pepsi is removing a cola from its lineup, with additional product reductions expected as the company reshapes its beverage portfolio.

It’s been 50 years since some savvy marketers launched the Pepsi Challenge, a series of blind taste tests conducted all over the U.S. in public places giving everyday soda drinkers samples of Pepsi ...

Add Yahoo as a preferred source to see more of our stories on Google. A variety of different types of sodas in ice - Davizro/Getty Images If you're a big player in the soda game and wanna be taken ...

Allison claimed the 1987 Pepsi Firecracker 400 at the age of 49 years, seven months and one day. The following February, he won the Daytona 500 at 50 and remains the oldest victor of that event. In ...

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

Pepsi's Drips lineup is part of a broader effort by soda makers to keep abreast of consumer demand for premium, visually engaging drinks. This story was originally published on Restaurant Dive. To ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...