Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

The phrase, “I’ll have a Coke” is more than just a string of words to quench a thirst. When people step up to a Freestyle machine, it is an opportunity to pour their creativity into that cup. With ...

Coca-Cola Nigeria has relaunched its 'Share A Coke' campaign after over a 10-year hiatus. Speaking at the event, Mariam Kaham, General Manager of Coca-Cola Nigeria, described Share A Coke as the ...

This spring, Coca-Cola revived its popular “Share a Coke” campaign, with a digital marketing focus designed to reach a new generation. Now Pepsi would like a word. The cola brand launched a summer ...

On June 10, Coca-Cola introduced the "Share a Coke" marketing campaign to the U.S. markets where consumers can find their names and the names of friends on 20 ounce bottles of Coca-Cola. In addition, ...