Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. The Starbucks Bearista cup caused a frenzy online and in stores.
Paden Ferguson, a 34-year-old in Tulsa, was able to obtain the Starbucks Bearsita cup. When the cup went viral before its release, Paden decided to camp out to make sure he got the cup. He said ...
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