In natural hair care, product minimalism is beginning to take off. Hair care basics brand Bread Beauty just launched its first styling product: the Bread Beauty Hair Cream, and it’s perfect for summer ...

When Bread Beauty Supply came on the scene, I was intrigued. The brand is positioned as “lazy haircare” for Black women with hair types 3A–4C. Could there really even be such a thing? Welp, I tried ...

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Maeva Heim grew up in Australia in her mom’s hair salon. That certainly taught her a lot about hair, but embracing her natural texture was truly a journey—literally. She was on a trip to Colorado when ...

Maeva Heim, who chemically straightened her 4C hair texture for years, admits she had no idea what to buy or how to wash her hair when she decided to go natural. She made the decision a few years ago ...

Maeva Heim is the CEO and founder of Bread Beauty Supply, a new hair-care brand at Sephora that's revolutionizing the way women of color, specifically Black women, take care of their hair. For our ...

I have my go-to products, but every now and then I feel the need to switch things up. You can never have too many shampoo and conditioner options, right? I’m always on the hunt for something that is ...

Hair care brand Bread Beauty Supply closed on a multimillion-dollar seed funding round led by Fearless Fund, according to a press release Friday. Bread plans to use the funds to expand its product ...