Some time between their last Barbie doll and their first boyfriend, pre-teens have become a niche target for lingerie firms, vying to secure their favours as lifelong consumers of frilly underthings.

One of the first things a visitor to Yellowberry’s website may notice is that the models’ faces aren’t shown. Instead of the usual hand-on-hip, chest-out-pout poses peddled by most bra sellers, this ...

LOS ANGELES--(BUSINESS WIRE)--Bleuet, the mission-driven apparel brand dedicated to empowering and supporting tweens and teens with comfortable, age-appropriate undergarments including training bras, ...