Slow approvals, disconnected systems, and growing team burnout are limiting how quickly large enterprises can act in real ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

AI has changed marketing in a real way by helping teams to create content faster, but speed alone doesn’t equal readiness.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

PALM SPRINGS — DSW Designer Shoe Warehouse Chief Marketing Officer Sarah Crockett has been keeping an eye on the flurry of brand refreshes and rebrands in the recent past for lessons about what works ...

Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new ...

Let’s get this out of the way: We constantly live in uncertain times. Periods of tranquility are actually an aberration, if not an illusion. The relationship between marketing budgets and economic ...

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and has generally pivoted marketers’ planning calendars. This year, ...