The fix is simple. Stop treating audio as a backing track. Bring it into the creative process from minute one. Choosing music ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Veritonic, the audio research and analytics platform, ...

Learn how to build an audio brand to help establish a personal brand. Audio logos are a unique way to connect with audiences ...

With the release of the Sound and Sound Lite, WiiM has burnished its smart speaker bona fides. Here's how the speakers stack up to their rivals.

Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI. The brand, owned by PepsiCo’s Frito-Lay division, is making such a big bet on audio because audio ...

Elon Musk. Mark Zuckerberg. And even Vladimir Putin? With the appearances of these boldface names on Clubhouse -- Musk’s invitation to the Russian leader is outstanding -- the buzz around audio-based ...

Sound has transitioned from an afterthought to a critical element for brands seeking to enhance consumer experiences and recognition, especially as advertisers come around to the power and reach of ...

It was an excellent year for wireless earbuds, with new models from Apple, Bose, Beats, Samsung, and Google leading the ...

Audio is here to stay - and it works for health brands. Got your attention? Let’s start with this fact: Today, consumers spend more than 1/3 of their media time with audio – whether it’s streaming, ...

While the wireless headphone market now has a host of brands, Consumer Reports rates companies like Bose, Sony, Sennheiser, ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Multi-room wireless speakers are on a roll right now with ...