“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

We're all guilty of holding onto those old lingerie, the comfy pieces that have been with us for years, which is fine, as long as the fit is still good. But if you're wondering how a bra should fit, ...

A boyfriend was criticized online after he refused to pay to replace the undergarments of his girlfriend, which he misplaced while doing their laundry. The girlfriend wrote on Reddit to share her ...

We asked styling pros and professional fitters for their top tips Written By Written by Leigh-Ann Jackson is a contributor to Buy Side and lifestyle expert specializing in fashion, beauty and ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› Advice, staff picks, ...

Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

Bra shopping is so complicated, in fact, that only a small percentage of shoppers walk out of the store with their true size, says Burke. And, unfortunately, when you’re not wearing the right bra size ...

Digging into your back, squeezing around your chest, and poor support: These are all signs of an ill-fitting bra. A loose bra can lack support, but a bra that’s too tight can wear out fast, limit your ...

I’ve never actually known what my bra size is. I’ve gone my whole life thinking I was a dainty A cup. (Or as they would tell me in high school, which was when I started wearing bras, “flat as a board!