LONDON — Boss is racking up quite a tennis team with its portfolio of ambassadors, includiing Matteo Berrettini, Noma Noha Akugue, Ella Seidel and now Taylor Fritz. The American tennis player is ...

SHE SERVES: As the Australian Open gets underway in Melbourne this week, German brand Hugo Boss is lobbing its first collection of tennis clothing for women. Around the same time last year, Hugo Boss ...

The top American men’s tennis player wants to set himself apart just a little more. That includes his fashion choices. Taylor Fritz, world No. 12, signed with Hugo Boss for his on-court performance ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Italian tennis star Matteo Berrettini walked onto the ...

When he was 16, Matteo Berrettini’s wardrobe rarely strayed from the cliché closet of a high school adolescent: t-shirts, jeans, shorts and sneakers. He might dress it up marginally on nights out with ...

WOWS FOR WHITE: Calvin Klein’s latest underwear campaign featuring actor Jeremy Allen White is a hit. Released on Jan. 4, the campaign generated $12.7 million in media impact value for the brand in ...