For a new campaign, a celebrity star can feel like a need-to-have, especially if you’re a QSR brand that doesn’t have decades of equity invested in its own signature characters and assets. But we’re a ...
She goes by the title Sauce Boss, but when it comes to her product, she answers to Aunt Mavis. Debra Sandler, a seasoned corporate executive at PepsiCo and Johnson & Johnson, and most recently Mars’ ...
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