Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid. The ad demonstrates the pad’s absorbency by having ...

A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...

Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...

Recounting her first period in her memoir BossyPants, Tina Fey willfully ignored her entry into womanhood because as far as she knew—thanks to commercials depicting it as such—her period would come in ...

The crimson wave. The time of the month. Aunt Flo. The list of period euphemisms are endless. The stigma attached to menstruation has long meant that period ads have shied away from portraying periods ...

Bodyform are on a bloody roll this year when it comes to challenging period-related taboos. Back in June, they released an ad campaign which ditched the weird blue liquid and featured images of actual ...

Buh-bye bright white tennis gear and grinning rollerblading women. Buh-bye weird blue please-don’t-offend-us-with-your-monthly-blood-let’s-pretend-it’s-not-happening liquid. Buh-bye vague allusions to ...

These sustainable sanitary products have been tested by 355 women. Avoid unnecessary waste with our pick of the best period ...