What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

A closer look at a handful of airlines that still provide frequent flyers with free upgrades.

Looking for the smartest ways to maximize your points? A new report ranks the best programs for airline miles and airline rewards. What’s the best way to make the most of your airline miles and points ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

Fort Worth-based American Airlines has the second-best passenger loyalty program in the world and best in North America, according to rankings from Point.me, a subscription-based flight search ...

A ‘leaky customer bucket’ is a marketer’s nightmare. Dollar after dollar of media budget spent on acquiring customers that instantly unsubscribe, lapse or never come back after their first purchase.

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Travel can be expensive, but those availing themselves of the best loyalty and rewards programs are offered plenty of opportunities to earn free or discounted travel and hotel rooms through everyday ...