Behavioral economics needs biology. How lived experience, emotion, and development shape the choices people make.

Behavioral science is increasingly being applied outside university laboratories to industry settings, making an impact in the real world. I had the opportunity to interview ten leaders paving the ...

As humans, we’re creatures of habit. Whether it’s a daily workout or a daily doughnut, it’s natural for our brains to create routines we follow habitually, be they good or bad. The field of behavioral ...

It can be tough to tell if you're moving toward your goals. This isn't a character flaw. The answer lies in behavioral ...

When you think of behavioral science, what’s the first thing that comes to your mind? Maybe human behavior, social sciences, psychology...maybe culture? That would all be correct, as there isn’t one ...

With the majority of non-retired Americans expressing doubt about their retirement readiness, employers have a unique opportunity — and responsibility — to address these challenges. For many workers, ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

Even in teams stacked with stars, it’s often the glue players, the ones who make everyone else better, who determine success. What’s the science behind a Super Bowl win? A sports psychologist explains ...

Miami University's Center for Animal Behavior (CAB) provides opportunities to study animal behavior at many levels. Whether you investigate individuals within a population or study behavior at the ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

India, May 30 -- Understanding why people think, act, and make decisions the way they do has long fascinated scientists, ...

Geotab Inc. ("Geotab"), a global leader in connected vehicle and asset management solutions, and its driver-enablement ...