Barbie has been a surgeon, pet stylist, astronaut and now she's adding game developer to her extensive resume. The most notable change; however, Barbie is now a redhead. Barbie partnered with Molly ...

Mattel has announced a partnership with Rollic, a subsidiary of Zynga, for the purpose of producing a new Barbie mobile game slated to launch sometime in 2024. The game's title and precise launch date ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. WNBA Legend Sue Bird speaking at the Barbie-themed WNBA ...

The pink aisle The best Barbie gifts for fans The Barbie Crocs are my most coveted piece of movie merch Barbie’s iconic pink Corvette is coming to Forza Ice Spice and Nicki Minaj remade Aqua’s iconic ...

From letting us be her fashion designer to becoming our magical genie friend, Barbie’s early PC games were a huge part of our childhoods—and love for her. Author and Freelance Writer It’s Barbie Week ...