It always comes down to the power of the brand. At Xtreme Personal Care, acquiring the Barbasol license for its electric and personal care products is making all the difference in the world. The ...

DUBLIN, Ohio--(BUSINESS WIRE)--April 26, 2005--Perio Inc. announced today that five-time gold medalist Gary Hall Jr. has been named Barbasol Shave Cream's inaugural "Real Man" as part of a nationwide ...

Eddie Gaven's iconic beard just might have to go. The Columbus Crew and Perio, Inc. announced a major, long-term partnership on Wednesday that positions the Barbasol brand as the new jersey partner ...

Men’s grooming is growing well beyond traditional categories, with skincare being a major focus. Teen and adolescent boys have long been associated with sweaty T-shirts and stinky socks. Some ...

For decades, shaving cream was marketed as a clean, fresh, and safe part of a daily grooming routine. But several once-popular products quietly disappeared from store shelves after concerns emerged ...