Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

BYU freshman AJ Dybantsa took to Instagram to announce a personal invite for fans to gain access to exclusive, behind-the-scenes content of his life.

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Dybantsa, 18, is a top candidate to become the No. 1 pick in the 2026 NBA Draft. The partnership starts immediately, ...

Fanatics and Fanatics collectibles are set to partner with incoming BYU freshman AJ Dybantsa in one of Fanatics “most significant NIL deals ever,” the company announced on Wednesday. The deal is set ...

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

According to a report by The Athletic, a new agency is coming to college sports to enforce the legitimacy of NIL deals for ...

Per Larry Holder of The Athletic, the deal is part of a larger partnership between Dybantsa and Fanatics, which owns Topps.

The NIL marketplace is impacting the Utah-BYU rivalry, with BYU's wealthier donors. The College Sports Commission aims to regulate NIL deals, but enforcement doubts persist. Chris Hill suggests ...