Seoul's betting big on K-pop's global pull, and it’s working. BTS’ Jin is fronting their latest tourism push, showing that K-pop’s influence isn’t just hype — it’s real economic power. At first ...

With a promise of new music out in a few months' time, fans are eagerly awaiting the septet's return to stage. Read more at straitstimes.com. Read more at straitstimes.com.

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. South Korea has been buzzing with anticipation lately, ...

Skyscrapers, bridges and other landmarks in South Korea’s capital will be lit up in purple on Monday as the country begins celebrating the 10th anniversary of K-pop band BTS, whose global popularity ...

In Korea, K-pop fans sometimes go on what is called a dukhoo tour. Basically, it stands for “stan tour.” Fans will identify (public) places that their favorites have been to and plan their entire ...