If you’re talking about brand purpose, you should commit to it long term, suggests BT and EE marketing communications director Pete Jeavons. Last year, the online abuse of football players, as well as ...

To mark Safer Internet Day, BT has teamed up with EA SPORTS to offer FIFA 22 Ultimate Team (FUT) players the Hope United kit. Available for free via FUT Season Objectives, BT and EA SPORTS are ...

BT has launched Hope United, a squad of athletes from across the four Home Nations who have come together to unite the nation in tackling online hate. Comprised of male and female players from England ...

Forbes contributors publish independent expert analyses and insights. I cover how off-field matters in Europe shape success on it. Nov 14, 2019, 07:09pm EST Nov 15, 2019, 10:54am EST This article is ...

MANCHESTER UNITED legend Rio Ferdinand had to join BT Sport’s coverage from home on Wednesday – because he is suffering with a BAD BACK. But many football fans were more concerned that he might have ...

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Created by Saatchi & Saatchi, the film features Rashford surrounded by a montage of videos and images showcasing the diversity that makes the UK great, as well as footage from his own childhood and ...

BT wanted to get back to the cultural heart of the nation, using its scale to give a platform to issues that were of most importance to the British public, and highlight how people could use ...

Former Manchester United midfielder Owen Hargreaves has admitted he's enjoying his role as an analyst and co-commentator for BT Sport - but has named former teammate Gary Neville as his favourite ...

Any team with Marcus Rashford in attack, Lucy Bronze and Trent Alexander-Arnold flying down the flanks and Jesse Lingard darting into the box is going to catch the eye. When it can also turn to the ...