A new collaboration between superstar producer Metro Boomin and rising Hip-Hop royalty Coi Leray dropped today in connection to a new campaign from the AXE brand. Metro Boomin and Coi Leray dropped ...

Unilever?s Axe brand is positioning itself as a fixture in men?s grooming habits with a series of 15-second videos offering quick styling tips, borrowing a page from the playbook for beauty brands ...

There are a few odors from adolescence that are seared into the brains of most Americans who grew up after the 1980s: the aroma of freshly baked brick pizza in the school cafeteria, the acrid stink of ...

The deodorant wars between powerhouse consumer product players Procter & Gamble and Unilever are heating up, with Unilever claiming to have taken a lead with its Axe brand. The company launched Axe ...

The rapper will go on a journey to save his hometown from the evil Culture Vultures. Dominique “Lil Baby” Jones continues to partner with the AXE brand. On July 11, the Atlanta native and AXE will ...

Axe is targeting Gen Z vaccine laggards with a campaign that suggests they could fall behind in the resurging dating scene without an inoculation against COVID-19. The concept was inspired in part by ...

As the iPhone and App Store become increasingly popular, it's no wonder product brands are keen to splash their name across it. But as it becomes difficult for applications and games to get themselves ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.