Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s ...
Google Analytics now assigns an "ai-assistant" medium when a referrer matches a recognized AI assistant. Recognized AI assistant traffic appears under a new "AI Assistant" default channel group ...
Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom ...