It's been fruitful week for Apple fans, with the brand announcing new iPhones, iPads and MacBooks across the last three days. Perhaps the most interesting development is the adven ...

Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

The MacBook Neo ads are a bold new advertising frontier for Apple.

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Apple today shared a funny video focused on the problems that people working from home have to deal with, including noisy children, chaotic schedules, communication issues, and more. The video focuses ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Macworld traces Apple’s Super Bowl history from the legendary 1984 Macintosh commercial directed by Ridley Scott to its current Apple Music halftime show sponsorship featuring Bad Bunny in 2026.