Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

It's been fruitful week for Apple fans, with the brand announcing new iPhones, iPads and MacBooks across the last three days. Perhaps the most interesting development is the adven ...

Apple is hoping its feel-good holiday ad campaign - featuring a chorus of woodland creatures singing about friendship - will inspire consumers to rush out and buy a brand-new iPhone 17. On Thursday, ...

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were the real customers. That bargain is eroding as the company leans harder into ...

The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger ...

Apple this afternoon shared a new "Privacy on iPhone" ad on its YouTube channel, highlighting the company's support of customer privacy. The spot is a simple overview ...

It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

Add Yahoo as a preferred source to see more of our stories on Google. Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will ...

Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will inspire consumers to rush out and buy a brand-new iPhone 17. The story ...