Key findings reveal unexpected trends in consumer behavior impacting market strategies. Expert insights shed light on emerging technologies shaping industry landscapes. Case studies illustrate ...

The all-new, long-awaited Amazon Alexa rewamp is here and it’s called Alexa Plus. It will start rolling out next month but you’re unlikely to get access without signing up for it. The new generative ...

Amazon has unveiled a long-awaited Alexa update, finally integrating cutting edge generative AI into its pioneering voice bot. On stage, the company’s executives showed Alexa hailing a cab, ...

With a fresh infusion of personality, smarts and expertise, a new Alexa − officially, Alexa+ − is about to transform Amazon’s smart home control center from simple command-taker to a perky and ...

From writing code to testing the new Alexa+, Amazon engineers used generative AI throughout the build process. We talk to Amazon's Daniel Rausch about the next version of the voice assistant. How did ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...