Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

STATEN ISLAND, N.Y. — Pete Davidson is teaming up with Amazon for a new ad campaign promoting the launch of Alexa+, the company’s next-generation AI assistant. In the first spot, titled “Pete Davidson ...

Amazon Ads has launched an AI-powered Video Generator in Australia, allowing smaller advertisers to create video ads quickly ...

Amazon’s surging retail media revenues and rising ad costs in 2026 are forcing brands to rethink PPC strategies. With US CPCs up 14% and competition for top placements intensifying, advertisers are ...

Amazon’s first NewFronts presentation, held virtually on Monday, touted its reach and content versatility for advertisers. The focus landed on new offerings on Twitch and IMBdTV, as well as newly ...

Amazon audiences will be trending on Netflix soon. On Wednesday, Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Amazon Ads has launched two AI-powered tools in India. The Creative Agent and Ads Agent AI tools have been introduced in the ...

Paid search is often the highest-leverage ecommerce growth channel, delivering strong conversion rates and efficient spend when structured effectively. Google Shopping and Amazon Ads capture ...