German supermarket brand Aldi has launched a pitch for its creative advertising account as it chases cost efficiencies in the ...
Challenger supermarket Aldi has begun a review of its creative agency requirements in Australia, placing BMF on notice, B&T can reveal. The creative pitch is part of a periodic review by the Aldi ...
In Australia’s competitive supermarket wars, Aldi has maintained its laser focus on its value-for-money promise, thanks in no small part to Jenny Melhuish. As head of marketing, Melhuish has helped ...