More Americans are looking for alcohol alternatives, and beverage makers that tout the health benefits of their drinks are trying to capitalize on that. More than 40% of Americans say they are trying ...

The conversation around non-alcoholic drinks has never felt more culturally relevant and, at the Just Drinks Presents: 14th Innovation in Non-Alcoholic Beverages 2025 conference, the category’s ...

America still drinks, but it drinks differently. In 2026 the U.S. alcohol market shifts to moderation, value, and ...

Check out these natural solutions to help you relax and feel more at ease in social settings. Whether you’re looking to cut back on alcohol or simply seeking healthier ways to manage stress, these ...

Dry January is *** trendy resolution in the new year, and just in time, *** new business in Winston Salem is crafting creative mixes that are great alcohol alternatives. Yeah, here with us is the ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Heineken launched a global integrated Dry January ...

Alcohol is not the only ticket to a good time on the Street lately, as eating clubs have launched efforts to incorporate more alcohol-free events into their weekend calendars. This semester, ...

A new analysis from Trace One identifies the states where alcohol use has declined the most, utilizing the latest data from the Substance Abuse and Mental Health Services Administration (SAMHSA). The ...

New research reveals that more than 7 in 10 (71%) women have consumed alcohol-free or low-alcohol drinks during pregnancy, signaling their growing popularity among expectant mothers seeking safer ...