Online sellers should know that Amazon's Rufus AI will recommend your competitor if your listing fails to answer a shopper’s question clearly. This becomes visible when browsing a product and asking ...

Amazon is axing its Rufus chatbot and making its Alexa assistant the centerpiece of its artificial intelligence shopping strategy. The company introduced Alexa for Shopping, an e-commerce bot that can ...

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As Amazon pushes Rufus and Alexa deeper into online shopping, early data suggests AI is driving sales. But shoppers may be ...

The second week of October brings Amazon's two-day fall sale — "Prime Big Deal Days." The company promises discounts of up to 40% off, but as you scroll through deals, it's important to watch for ...

Amazon’s AI chatbot, Rufus, saw a surge of adoption on Black Friday, according to new data published over the weekend by market intelligence firm Sensor Tower. In the U.S., Amazon sessions that ...

Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus. The news comes just six weeks after The New York Times revealed ...