MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the ...

According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and ...

Mumbai, June 27 -- Uber has appointed Arpit Tyagi as the Head of Advertising for its Indian operations to further scale its ...

CA Brijesh and Shubham Shende of Remfry & Sagar describe why the Indian courts seem to be taking a more lenient view of comparative advertising “Creativity may well be the last legal unfair ...

Ranjan Narula and Shakti Priyan Nair of RNA, Technology and IP Attorneys examine how Indian law and recent court rulings have shaped comparative advertising and trademark disparagement in an ...

As Sourav Ganguly turns 54 today, we revisit the TVCs that captured his charisma, from Pepsi's emotional comeback story to ...

India's Connected TV audience has exploded, reaching over 129 million users and becoming the second most popular streaming ...

MUMBAI: The future of advertising may no longer be written by copywriters, designed by creative teams or managed by media planners. Instead, it could be generated, tested and optimised by artificial ...

Piyush Pandey, the creative visionary who gave Indian advertising its unique voice and spirit, passed away yesterday, Thursday, October 23, at the age of 70. For more than four decades, Pandey was the ...

The Austrian writer Stefan Zweig wrote about his adopted land, Brazil; that "Brazil is the country of the future—and always will be." It was a phrase that was used by many outsiders to dismiss Brazil ...

In his new role, Tyagi will lead the brand’s advertising business in India, working with brands, agencies and merchants to ...