In 2019, Deloitte’s Director of Research, Technology, Media & Telecommunications Duncan Stewart made a bold prediction. He said AM/FM audiences 18-34 would be larger than TV audiences for the same age ...
As Americans continue to cut the cord on cable TV, brands should consider doing the same with their advertisements in favor of more radio. AM/FM outperforms cable TV when it comes to reaching key ...
Just as television supplanted AM radio for drama, comedy and variety shows in the 1950s and FM radio became the medium of choice for music by the 1980s, streaming internet and podcasts have been ...
Despite being one of the oldest media formats, radio has showed resilience through the years. Radio's stability is in stark contrast to the rapidly declining pay TV industry, a fellow legacy medium.
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