Take-Two CEO Strauss Zelnick said that the appeal of Rockstar's games is their handcrafted nature.

Take-Two Interactive CEO Strauss Zelnick says Rockstar has not used generative AI to build the highly anticipated GTA 6.

The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6 this summer, saying it needs to be ...

The wait is finally over as fans are finally getting some concrete news on ‘GTA 6‘, except for delays and leaks. Take-Two’s ...

Strauss Zelnick boasted that Take-Two is in the business "of eating red meat for breakfast," explaining why they're marketing ...

"The video game business since its inception was built on the back of machine learning and artificial intelligence." ...

CNBC’s Jim Cramer sits down with Take-Two Interactive CEO and chairman Strauss Zelnick to discuss the company's latest ...

Take-Two Interactive CEO Strauss Zelnick says that he has 'every reason to believe' that Rockstar will continue supporting ...

It's been a difficult week for Take Two Interactive. The company was one of many game publishers which saw their stock plunge following the debut of Google's AI Genie tool last week, with investors ...

Last week, Google announced Project Genie, an AI-powered virtual world creator still in its infancy that seemed to spook a ...

Take-Two Interactive CEO Strauss Zelnick went on the record regarding the AI used in the making of Grand Theft Auto 6.

Take-Two CEO Strauss Zelnick has said generative AI plays "zero part" in GTA 6, but the company are piloting using AI in ...