It is Red Cup Day at coffee giant Starbucks, an unofficial holiday for java fans who enjoy discounts and rewards. Here's how it works: Stop by a participating Starbucks store on Thursday and get a free, 16-ounce holiday-themed reusable red cup when you purchase one of the coffee chain's special seasonal drinks.

Following the return of the holiday menu at Starbucks, the merriment continues with the company's annual reusable red cup giveaway.

It’s Red Cup Day 2024 at Starbucks! The company has announced its unofficial festival for coffee lovers. In order to mark the celebrations, the coffee chain is distributing free limited-edition red cups to its customers in exchange for a holiday beverage.