Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Selena Gomez’s Rare Beauty is no stranger to creating major buzz (and clearing the Sephora shelves) with fresh launches — and ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Retailing for $75 at Sephora, the Selena Gomez-backed brand launched Rare Eau de Parfum, a dreamy vanilla and caramel ...

Fall is officially on its way, and this is your *only* chance to score $350 worth of beauty essentials from Rare Beauty, ...

Selena Gomez shared two makeup-free selfies on Instagram. The "Calm Down" singer has had a busy summer thanks to Only Murders ...

Selena Gomez was a classic, makeup-free beauty while stepping out for dinner with Benny Blanco in Los Angeles on Friday night ...

Selena Gomez's Rare Beauty has announced a significant commitment to donate 100% of its sales to the Rare Impact Fund, a nonprofit organization focused on mental health initiatives.

Gomez also let fans know to follow Rare Beauty's Instagram page, which also already has more than 1 million followers. One post from the brand reads, "You are not defined by a photo, a like, or a ...