The “ lipstick index ”— aka the idea that people will splurge on small luxuries when big ones feel out of reach — is alive and well, and Louis Vuitton just made it official. On August 25, the famed fashion house will launch its first-ever makeup line, featuring lipsticks stamped with the LV monogram.

The range includes 27 satin and 28 matte lipsticks, each infused with shea butter and hyaluronic acid for 12-hour wear

Start with the first question, my angel.” We are meeting about her first major beauty project since launching her eponymous brand, Pat McGrath Labs, 10 years ago. Her wide cheekbones and smooth hair—encircled with her signature black,