'We're Not Selling Hamburgers' — Take-Two Boss Says GTA 6 Marketing Has to Be 'Delicate' and Feel 'Real'

The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6 this summer, saying it needs to be ...

‘GTA 6’ Release Date Still On Track As Take-Two CEO Addresses Physical Edition Delay Rumors

GTA 6 remains on track to arrive this year, while Take-Two CEO Strauss Zelnick sought to clear up rumors about delays of the game's physical editions.
Adventure Gamers

GTA 6 will get a physical release on launch despite rumors saying otherwise

Yes, GTA 6 will get a physical release on launch as confirmed by Take-Two's CEO. Here's what we know and how the rumor began.
The Escapist

Grand Theft Auto 6 is definitely coming out when it says it’s coming out, according to a new leak

The latest leak is confirming that Grand Theft Auto 6 is likely coming out when it says it's coming out, so don't worry. For ...

Take-Two CEO Reveals What Role Generative AI Has In Developing GTA 6

Take-Two Interactive CEO Strauss Zelnick went on the record regarding the AI used in the making of Grand Theft Auto 6.
Dexerto

How big is the GTA 6 map? Fan-made projection shows it dwarfs GTA 5

Grand Theft Auto 6’s map could be double the size of GTA 5’s setting, as a new update to the community mapping project has ...
Rock Paper Shotgun

Generative AI plays "zero part" in GTA 6, Take-Two boss confirms, but the company do have "hundreds" of AI "pilots and implementations" on the go

Take-Two CEO Strauss Zelnick has said generative AI plays "zero part" in GTA 6, but the company are piloting using AI in ...

Strauss Zelnick, CEO of Take-Two, on GTA 6: “Generative AI has zero part in what Rockstar Games is building”

Take-Two Interactive CEO Strauss Zelnick says Rockstar has not used generative AI to build the highly anticipated GTA 6.