Will things ever be the same again? It's the final countdown on the Big 12's wild regular season, and three programs are still hunting for a College Football Pl

In exchange for at least 25% representation in Players Era, the Big 12 hopes to earn back big money on its commitment. "Over the next six years, Players Era will commit no less than $50 million dollars to Big 12 basketball programs in rights fees," Players Era co-founder Seth Berger said.

The Big 12 Conference and Players Era -- a college basketball brand built around a fledgling tournament in Las Vegas -- announced a multi-year, $50 million equity partnership on Monday centered around league teams' participation in the 2026 team event.

The Arizona State Sun Devils remain in position to be in position to reach the Big 12 title game after a stout 42-17 win over Colorado on Saturday. Th

Groundbreaking partnership gives the Big 12 automatic bids and long-term involvement in the Players Era Men’s Championship, a Las Vegas-based NIL-driven event rapidly reshaping the non-conference landscape.

A Big 12 college football program is facing likely punishment after an offensive chant from fans at their home stadium.

The Big 12 had a really good Monday in Las Vegas. The league started the day by announcing a landmark five-year deal worth purportedly at least $50 million in revenue with Players Era. I've got a lot more on that further down the story,

The Big 12 Conference on Friday announced a multi-year deal with Monster Energy, making the company the league’s official energy drink partner and marking Monster’s first sponsorship with a college athletics conference, according to a press release.