Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Smith added that as of Feb. 23, around 85 companies have made NIL deals with over 700 BYU athletes. While the team-wide deals were some of the first of their kind, they are no longer unique.

Brigham Young University announced Thursday that Built Brands, ... The BYU deal is notable because Cougar players have fewer potential NIL partners than student-athletes at other schools.

As part of the deal, Built is paying the full tuition for the year for the 36 walk-ons on BYU's roster, per the Deseret News.They're also compensating the entire roster of 123 players, though the ...

A sponsor of the BYU Cougars football program will pay the tuition for all 36 walk-ons through a name, image and likeness deal (NIL) that the university's athletic department helped set up.

Billy Nixon, a former BYU staffer who is now the director of sports marketing at Built, acknowledged NIL deals fall through all the time. But he said Built has made good on its promises to BYU and ...

The BYU football program announced that it helped broker a deal with a sponsor to pay for the tuition of 36 walk-on football players. Skip to Navigation Skip to Main Content ...

The CEO put his arm around BYU freshman quarterback Nick Billoups and recounted a story he heard about how the walk-on ... Any NIL deal like BYU’s that gives anyone outside of those 85 the ...